Building a culture of innovation means more than sticky notes and Ping-Pong tables. Leaders must bake this new approach of fresh thinking and driving change into the company’s mission. Vistage spoke with Chair Lonnie Martin and member Cathy Choi about the challenges of building such a culture.
Based in Sacramento, Martin helps facilitate Vistage’s Executive Leadership Program in collaboration with Stanford Graduate School of Business. Choi, a member since 2009, is president of Bulbrite, a lighting company. A shift in energy regulations forced her to revamp her product line.
Martin has more than 30 years of executive experience within the venture capital, telecommunications, and information technology industries. He’s a facilitator in the Vistage Executive Leadership Program in collaboration with Stanford, which focuses on innovation.
Vistage Chair since 2010
Choi is president of Bulbrite, a family business in New Jersey that manufactures and supplies energy-efficient lighting solutions. She’s served as a judge for Enactus, a Vistage partner that works with university students to generate sustainable change through entrepreneurial action.
President of Bulbrite
Vistage member since 2009