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Making an Impression

McGovern Centennial Gardens at Hermann Park, Houston
Photo by Tommy Orellana

n 2019, business was booming for the award-winning Chicago-based landscape architecture firm Hoerr Schaudt. But founder and Vistage member Doug Hoerr recognized the need for a succession plan and new partnership to cultivate the firm’s leaders for future growth.

Hoerr appointed four team members to become partners, including Carroll Conway, who was promoted to president and has since led the company through a massive influx of pandemic-fueled growth. She credits collaboration with her fellow partners, Vistage peers and Chairs with supporting her success.

“Collaboration and execution are how we create landscapes and a business that stands the test of time,” she says.

Under Conway’s leadership, Hoerr Schaudt has hired over 30 new employees, selected the executive team and enrolled its next tier of managers in Vistage Leadership Development Programs. Conway also implemented the EOS operating platform at the suggestion of her Vistage peers. Since making those changes, revenue has bloomed from $9 million to more than $17 million in two years and is expected to exceed $20 million in 2024.

Plans are in place to expand beyond the firm’s current Chicago, Los Angeles and Kansas City, Missouri, locations and continue adding to its lineup of professional services through acquisitions and organic growth.

“That was something Doug kept speaking to us about — you don’t just get a piece of the pie when you’re an owner, you have to make the pie bigger,” says Conway. “We’ve been very fortunate to be growing the business.”

President, Hoerr Schaudt Landscape Architects
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