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The Great Debate of Strategic Planning

By Joe Galvin
Vistage Chief Research Officer

The pressure is on. In today’s rapidly changing economy, CEOs need to develop strategic plans that keep their organizations agile, competitive and oriented toward growth.

The problem? There’s little consensus on how to get there. According to a Vistage survey of 1,511 small and midsize business CEOs, 72% of leaders are using an internally developed process for strategic planning, 17% are using an established framework, and 11% are working with an external strategy consultant.

We spoke with three CEOs who have applied each approach with equally good results. In fact, through strategic planning, these leaders have built businesses that have withstood crises, outpaced competitors and thrived for decades.

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Masthead Fall 2019
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A RESEARCH PERSPECTIVE