When it comes to business, the two sides of a sale are often separated by a gulf of emotions and expectations.
On one side, you have the buyer — driven by the excitement of expanding their business’s capabilities and market share while growing revenue through acquisition.
On the other, you have the seller — often cautious after building their business, but hoping to find the best deal, secure their legacy and leave their company in good hands.
What links these two sides? Trust. In a market where M&A deals total $2.6 billion in the U.S. alone, but where 70% to 90% of these deals fail, trust is fundamental.
In this feature, we delve into the minds of two remarkable Vistage CEO members, exploring their perspectives on buying, selling, trust and the keys to successful deals.
